Brian Castle
Brian Castle, Director of Global Marketing and Client Relations
When we asked Brian to lead our marketing and client relations efforts in January of 2010, we noticed something a little different about him. We told him that we didn’t want a traditional marketing set-up, which turned out quite well. Not only was he willing to throw out the old playbooks—he hadn’t even read them.
With formal training in creative writing from his time at the University of North Carolina at Asheville (where he also edited a weekly newspaper), Brian misplaced himself in the financial services industry for over a decade. While his time working for a host of Fortune 500 companies didn’t exactly light his creative fire, he did learn a great lesson—to make your business better, you must first listen to your clients.
And listening to our clients has helped Brian to become a catalyst for innovation at Thought Leader Select, as he spearheads social media, public relations and the development of new ideas for our next generation of thought leader collaboration services.
Brian only knows one speed, and that’s full-tilt. He rarely meets an idea he doesn’t want to try. His enthusiastic personality means he’s become quite a fan of what we do at Thought Leader Select, much like his rabid admiration for the Carolina Hurricanes.