Let’s take a look at the process of patient journey mapping, and these can be utilized to improve health outcomes and patient satisfaction.

VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs.

Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.

Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement.

Influencers and micro-influencers both play a key role in medical innovation and communication.