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Thought Leader Select researchers conduct customized qualitative surveys of KOLs to understand their individual beliefs about companies, their products, and practices, and as well as those of their competitors. These studies reveal not only relationship performance gaps with leaders in healthcare, but also provide a benchmark versus competitor performance In addition, these analyses also reveal each KOL’s preferred engagement activities such as publishing vs. speaking, or research vs. treatment guidelines. The result is actionable intelligence that is used to guide marketing and medical science outreach and collaboration.

For many years, industry has polled the medical community, seeking input from medical professionals regarding the people they see as leaders across therapeutic areas and disease states. At Thought Leader Select, we match this methodology with our objective, bibliometric KOL identification process, enabling leaders at client companies to fully understand leadership in critical areas, including publishing, research, speaking, and areas of expertise.

Professional Impact Network Mapping, also known as PINs, is Thought Leader Select’s validated approach to social network analysis. PINs rely on foundational data in area of expertise, publishing, research, and other documented professional collaborations to portray known working relationships among KOLs and emerging experts in medicine.

Medical science liaisons (MSLs) are often lead organizational initiatives for outreach to and collaboration with key opinion leaders in the medical community. With our engagement effectiveness assessment, Thought Leader Select provides ongoing monitoring of the MSL/KOL continuum, as MSLs move along a path from company representative to trusted partner of health care professionals. Leaders are able to assess levels of effectiveness through insights gleaned directly from KOLs, take appropriate measures to improve relationships at individual and company level, and gauge improvement over time.

Thought Leader Select’s consultants work with industry clients to determine priorities for institutional outreach to integrated health systems, including hospital networks, accountable care organizations, physician practice groups, and payers, including pharmacy benefit managers, independent health plans, and benefits tied to integrated health systems. Our in-house research team combs multiple proprietary and subscription databases to analyze multiple attributes for enhanced targeting of medical initiatives, enabling companies to go where their expertise is needed most and enhance collaborations with providers and plans to make a positive impact on patient outcomes and quality of life.

For more than a decade, our KOL engagement plans have been valuable tools for assisting industry collaboration with medical experts in multiple therapeutic areas and disease states. Powered by our comprehensive, objective KOL profiling attributes across more than a dozen key skill and experience areas, KOL engagement plans offer directional guidance for advisory boards, consulting, and other activities with specialists, primary care physicians, and allied health professionals.

Companies gather insights from a variety of internal and external stakeholders, including key customer groups among key opinion leaders, practicing physicians and allied health professionals, and institutional stakeholders like integrated health systems and payer officials. Often companies lose sight of the wisdom contained in these insights, because they lack a sufficient strategic framework for optimizing gathering, tagging, and methods of analysis. At Thought Leader Select, our team of consultants can integrate and harmonize your strategy and insights across multiple stakeholder groups and internal constituencies in medical, clinical, and regulatory affairs, as well as marketing and managed markets.

While working with TLS consultants in strategic planning engagements, our in-house research team provides insights to medical affairs leadership seeking to quantify the effectiveness of its service model for serving both internal stakeholders and customers in healthcare, including KOLs and HCPs in multiple specialty areas. The CEM Modeler empowers executives to define the future state model for customer engagement management and address challenges to achieving a new definition for effective engagement.