KOL Engagement
Thought Leader Engage—The research and management team at Thought Leader Select has more than 70 years of leading products and brands within the biopharmaceutical industry, as well as in healthcare delivery. We put this experience to work for our clients in the form of Engage, a suite of engagement plans that offer critical guidance for teaming with key opinion leaders in a host of development categories.
Our clients are always seeking the optimal ways to engage key opinion leaders in the medical community, and Thought Leader Select’s analysis and recommendations cover the most important brand development areas, including basic and clinical research, conference involvement, publications, media interactions, and patient advocacy. Engage offers both thorough data within each representative category, as well as comparative charts on the skills and experiences of key opinion leaders, enabling our clients to make quick, effective decisions when assembling advisory boards, media groups, and clinical investigator teams.
Through Engage, our clients quickly understand the best points for interaction with each key opinion leader profiled in a respective therapeutic area, as well as the top categories for growing their interactions with health care providers.
Thought Leader Index—Index is our exclusive, web-based portal for scenario planning in support of a variety of thought leader engagements, including advisory boards, one-on-one consulting, and media work. Fueled by deep profiling data on skills and experiences of leading medical experts, Index is both quick and decisive at identifying smaller groups of Thought Leaders for a host of needs spanning late-stage clinical trials to product launch and beyond. As part of the life cycle management for a brand, Index allows for changing needs over time by playing “what-if” scenarios and altered weightings for the various categories. It is a powerful tool for brand managers to forecast evolving needs, along with the advice of a different set of external experts.
Thought Leader Connect—At Thought Leader Select, we are committed to objective, validated research on the skills and experiences of the esteemed members of the medical community. At times, our clients may wish to supplement our rock solid research with insights achievable solely through interviewing and surveying thought leaders in a given therapeutic area. We deliver this service, Connect, through our sister company, Clear Point Health. The experienced team at Clear Point Health has interviewed and surveyed thousands of physicians and health care providers across more than a dozen therapeutic areas and disease states. With over 35 years of combined healthcare and biopharmaceutical industry experience, the team at Clear Point Health delivers timely, critical information directly from leading researchers and physicians.
Thought Leader Verify—Expert validation is a critical component within effective thought leader engagement strategies. Through our Verify service, Thought Leader Select validates the skills and experiences of health care professionals for advisory board, consulting, and speakers bureau implementation. To date, Thought Leader Select has analyzed thousands of specialists, primary care physicians, nurses, pharmacists, and other important health care providers across several key dimensions, including experience speaking within the medical community, clinical research involvement, publishing history, developing treatment guidelines, and active patient care.
The Verify process empowers clients to engage experienced leaders in the medical community with demonstrated experience in clinical practice, research, and speaking. Our detailed research enables the client companies to determine fair market value (FMV) honoraria and charitable donations on behalf of participating experts.