Thought Leader Select Lands New KOL Strategy Engagement in Diabetes

October 3, 2013 · Leave a comment

October 3, 2013 (CHAPEL HILL, NC) Thought Leader Select has accepted a new key opinion leader (KOL) strategy engagement with a global biopharmaceutical leader in the treatment area of diabetes.

The client company, one of the world’s top five industry leaders in the development of medications for managing type I and type II diabetes, tabbed North Carolina’s Thought Leader Select to assist the them with upcoming initiatives in support of its entire portfolio of drugs, insulins, and delivery devices.

Thought Leader Select, headquartered in Chapel Hill, provides research and consulting services to companies in the life sciences industry, including pharmaceutical, biotechnology, medical device, and diagnostics companies. These custom-tailored services support the necessary and critical industry outreach to and collaboration with leading medical experts, the health care professionals that advance treatment options and promote better public health at regional, national, and global levels.

For the new diabetes engagement, Thought Leader Select’s in-house research team will complete a highly-specialized, hybrid assessment of the skills and experiences of thought leaders in diabetes across the United States.  The assessment will include an analysis of thought leadership credentials of field-identified KOLs in diabetes, while Thought Leader Select will also run a deep-dive identification assessment of the field.  These tandem assessments will ultimately form a super-roster of key opinion leaders to help the company drive its business to meet the ... read more »


Corporate Responsibility at Thought Leader Select

May 2, 2012 · Leave a comment

By Brian Castle and Kristen Smithwick

At Thought Leader Select, we have the privilege of working with a group of people who are always mindful of our company’s place in the big world of healthcare. We view our mission as a simple one, and that is to go about our work in ways that will always ultimately promote better patient care and public health outcomes.

We collaborate, through a strategic approach, with a variety of partner companies in the healthcare space—companies developing and commercializing pharmaceuticals, biotech treatments, medical devices, and diagnostics—as well as thousands of thought leaders, key advisors, and medical centers of excellence across more than 18 therapeutic areas covering over 50 diseases and conditions that affect millions of people around the world.

This week, we are proud to launch a new expression of our company’s mission and what we see as our responsibility to our partners across healthcare and the patients we all serve. We are proud of our team’s heritage in multiple areas of healthcare—our people have led industry teams working in brand and product commercialization, predictive medicine, and strategic planning, and they have also performed critical research work and delivered clinical care to patients alongside leading physicians in many of the top medical centers on multiple continents.

On our new Our Mission and Responsibility page, you’ll see a ... read more »


Is Social Media the Right Tool for Finding Key Opinion Leaders in Medicine?

March 14, 2012 · Leave a comment

Industry Insights from Brian Castle

As in nearly all other aspects of life, social media is fast becoming a dominant force in the world of healthcare. Leading centers of excellence—hospitals, clinics, research foundations, and universities—are utilizing social media to educate patients about medical resources and treatments on a daily basis. Biopharmaceutical companies are using social media to promote new medications and further educate patients about other wellness resources at their disposal to help with debilitating diseases and conditions.

Physicians and other healthcare professionals, like practically every other profession, are embracing social media at unprecedented levels, engaging with each other on everything from new medical devices to tough medical cases. Due to this rise in HCP use of social media, some have begun to question the very essence of what makes a key opinion leader in the medical profession.

Some of these questioners have gone a step farther, at their ultimate peril, in misinterpreting physician involvement in spaces like Twitter, Facebook, LinkedIn and physician-only social media networks like Sermo. They incorrectly perceive that social media participation is the new thought leadership.  Last year, I sat in the audience for a presentation by a leader in the pharmaceutical industry. This person posited a talking point she’d heard from an executive at a physician-only social media network:  “If you’re not in their social network, you’re not ... read more »


Beyond the Specialist: The Growing Importance of Thought Leadership in Primary Care, Allied Health Professions

January 12, 2012 · Leave a comment

By Brian Castle and Kristen Smithwick

When most people think about thought leaders in medicine, specialists in oncology, neurology, rheumatology and other therapeutic areas immediately come to mind.  However, with the proliferation of illnesses and conditions ranging from diabetes and obesity to asthma, gastrointestinal diseases and psychiatric disorders, key opinion leaders in primary care and allied health professions are more important than ever.

In addition to the growing incidence of several “lifestyle” conditions, the structure of U.S. healthcare dictates that people suffering in these areas see their primary care physicians (PCPs), nurses, nurse practitioners, physician assistants, and pharmacists with much greater frequency than their specialists.  As a result, more PCPs and allied health professionals are joining their specialist colleagues in all of the critical areas that define thought leadership, including publishing, basic and clinical research, clinical practice, speaking, and advocacy involvement.

Thought Leader Select has conducted multiple assessments of thought leader populations in a variety of therapeutic areas, with particular attention to the impact of PCPs, also known as general practitioners, in areas of treatment as diverse as diabetes, allergies, infectious disease, and gastrointestinal conditions.  Primary care physicians, along with their nurse practitioner (NP), physician assistant (PA), and registered nurse colleagues, consistently distinguish themselves in many of the traditional areas of thought leadership once assumed to be the domain of specialists and sub-specialists.

Leaders ... read more »