Archive by Tag: Facebook

MSL Society’s Dyer Publishes New Book to Guide Burgeoning MSLs

By Brian Castle For the last couple of years, Thought Leader Select has been a proud partner of the Medical Science Liaison Society, a new non-profit purposed for lifting up the medical science liaison profession worldwide.  It’s a great organization,[...]

Is Social Media the Right Tool for Finding Key Opinion Leaders in Medicine?

Industry Insights from Brian Castle As in nearly all other aspects of life, social media is fast becoming a dominant force in the world of healthcare. Leading centers of excellence—hospitals, clinics, research foundations, and universities—are utilizing social media to educate[...]

Social Media Offers Pharma, Physicians Opportunities for Better Interaction with Consumers

In a recent Marketing: Health blog post at MediaPost, Kathy Thorbahn of Razorfish Health, a marketing/advertising/public relations firm focused on health care industries, makes a strong case for the pharmaceutical industry to fully embrace social media in its efforts to[...]