Thought Leader Select

Haddock, Meade Tabbed to Lead New Era of TLS Research Excellence

March 30, 2021 (WASHINGTON, NC) Thought Leader Select, a North Carolina-based global leader in thought leadership research and insights for the life sciences industry, is proud to announce a new generation of executive leadership for its TLS Research Group. Brooke Haddock joins the company as Senior Director of Research, coming to us from Syneos Health, …

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Focus on Micro-Influencers

By Brian Castle, Digital Insights Lead Influencers and micro-influencers both play a key role in medical innovation and communication. Let’s discuss the difficult task of identifying promising micro-influencers, and how important they can be for medical engagement with life sciences companies. Big or Small While most of us are familiar with the concept of an …

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Mapping the Patient Journey

By Paul Meade, Patient Engagement Lead  Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While there are many tools that researchers, life sciences companies, and providers can use to document a person’s healthcare experience, patient journey mapping may be the most insightful.  Let’s take a …

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The Importance of Patient Flow Mapping

By Paul Meade, Patient Engagement Lead  Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement. In the past, many organizations would simply distribute a satisfaction survey and call it a day. Nowadays, we have vastly more effective tools for both measuring the patient experience and determining ways to increase …

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The Emerging Case for Patient Engagement in Life Science Companies

By Paul Meade, Patient Engagement Lead  Just a few years ago, it may have seemed an insurmountable barrier for life sciences companies to forge a direct relationship with patients. But today, we see changes in the ability to reach out to patients to capture insights into their journey through the healthcare system. Those companies that …

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The Importance of Putting a Human Eye on Data

Whether your company is looking to identify and profile KOLs in your therapeutic area, get to know your key stakeholders better, or find talented healthcare professionals for a speakers bureau, collecting the right data is an essential step to accomplishing your mission. As a research-first consulting company focused on thought leadership in medicine, our highly …

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The Elastic Nature of Digital Opinion Leaders

By Brian Castle, Digital Insights Lead   In the past few years, we’ve seen a massive uptick in digital influencer research within the medical industry. By identifying, profiling, understanding, and engaging with digital opinion leaders (DOLs) within a therapeutic area, organizations are able to tap into a wealth of innovation that will help them improve …

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Digital Insights: A Gold Rush For Medical Organizations

By Kristen Smithwick, Digital Insights Lead In the past few years, we’ve seen the rise of digital opinion leadership in the medical community. With more experts sharing their findings and professional opinions on social media and other digital avenues, many organizations are scrambling to collect and analyze this data in order to improve their offerings. …

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