Blog
Thought Leader Thursday: The Evolving KOL/MSL Engagement Model
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
New White Paper: Diversity, Equity, & Inclusion in KOL Identification
Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is
New White Paper on Digital Opinion Leaders
It seems nothing (and no one) in our modern world has escaped the changes brought on by a migration to the digital space. In the
Thought Leader Thursday: The 6 Personas of DOLs (Part 3)
Brian Castle, VP of Marketing & Strategy, shares more DOL personas. https://www.youtube.com/watch?v=kNErxICmb1g
Mapping the Patient Journey
By Paul Meade, Patient Engagement Lead Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While
Thought Leader Thursday: The 6 Personas of DOLs (Part 2)
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs. https://www.youtube.com/watch?v=9v1R0XorFok
Thought Leader Thursday: The 6 Personas of DOLs (Part 1)
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
White Paper: Optimizing Patient Engagement for Pharma
Technological and cultural forces are shifting the expectations that patients bring to their healthcare. Armed with the ever-growing availability of information (and misinformation) on the
The Importance of Patient Flow Mapping
By Paul Meade, Patient Engagement Lead Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement. In the past, many
Focus on Micro-Influencers
By Brian Castle, Digital Insights Lead Influencers and micro-influencers both play a key role in medical innovation and communication. Let’s discuss the difficult task of
White Paper: Building Speakers Bureaus
The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs
Thought Leader Thursday: Human-Driven Approach to Social Media
Chief Operating Officer Kristen Smithwick is back with more advice for healthcare companies looking to improve their digital strategy. This week, we’re talking social media.
