Blog
Mapping the Patient Journey
By Paul Meade, Patient Engagement Lead Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While
Thought Leader Thursday: The 6 Personas of DOLs (Part 2)
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs. https://www.youtube.com/watch?v=9v1R0XorFok
Thought Leader Thursday: The 6 Personas of DOLs (Part 1)
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
White Paper: Optimizing Patient Engagement for Pharma
Technological and cultural forces are shifting the expectations that patients bring to their healthcare. Armed with the ever-growing availability of information (and misinformation) on the
The Importance of Patient Flow Mapping
By Paul Meade, Patient Engagement Lead Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement. In the past, many
Focus on Micro-Influencers
By Brian Castle, Digital Insights Lead Influencers and micro-influencers both play a key role in medical innovation and communication. Let’s discuss the difficult task of
White Paper: Building Speakers Bureaus
The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs
Thought Leader Thursday: Human-Driven Approach to Social Media
Chief Operating Officer Kristen Smithwick is back with more advice for healthcare companies looking to improve their digital strategy. This week, we’re talking social media.
Thought Leader Thursday: Digital Strategy for Healthcare Companies
Chief Operating Officer Kristen Smithwick shares a few quick tips for healthcare companies looking to improve their digital engagement strategy. https://www.youtube.com/watch?v=YJxYDboJkGY
The Importance of Putting a Human Eye on Data
Whether your company is looking to identify and profile KOLs in your therapeutic area, get to know your key stakeholders better, or find talented healthcare
The Elastic Nature of Digital Opinion Leaders
By Brian Castle, Digital Insights Lead In the past few years, we’ve seen a massive uptick in digital influencer research within the medical industry.
Haddock, Meade Tabbed to Lead New Era of TLS Research Excellence
March 30, 2021 (WASHINGTON, NC) Thought Leader Select, a North Carolina-based global leader in thought leadership research and insights for the life sciences industry, is
