Thought Leader Select’s Vice President of Marketing & Strategy, Brian Castle has earned certification at the highest level for professionals and executives in the practice of diversity, equity, and inclusion (DEI). Castle became a Certified Diversity Executive (CDE) in January, as recognized by The Institute for Diversity Certification. “Because the DEI lexicon is constantly evolving …
Thought Leader Select has announced another leadership appointment, as Mark Schoeman has been named General Manager of the company’s Clear Point Health division. Clear Point Health is a division of Thought Leader Select, where Schoeman’s research team works with life sciences companies to assess key customer relationships with external stakeholders like key opinion leaders and …
Schoeman Named General Manager of Clear Point Health Read More »
By Paul Meade, Patient Engagement Lead For many decades, the healthcare thought Leader, also known as a key opinion leader (KOL), or key external expert (KEE), was defined by their involvement in various activities, such as conducting clinical research, publishing articles in scientific journals, presenting at medical conferences, developing treatment guidelines, and a host of …
How is the Role of a Thought Leader in Healthcare Changing? Read More »
By Mark Schoeman, General Manager Prior to and over the course of the pandemic, assessments have shown that scores for MSL teams have remained consistent. This tells us that the mode of engagement, whether remote or in-person, doesn’t necessarily impact the ability of an MSL to share meaningful scientific information and create value for KOLs. …
By Paul Meade, Patient Engagement Lead In 2022, there are hundreds of thousands of healthcare companies in the United States alone. With this level of competition, it can be immensely difficult for organizations to differentiate themselves from the pack and establish a loyal customer base. My advice for businesses looking for ways to set themselves …
By Mark Schoeman, General Manager When you’re in the medical field, one of the key things you need to be thinking about is what your measurements and metrics are when it comes to the success of your organization. Are the products, services, and/or content that you’re creating valuable to others in the industry? How do …
Metrics That Determine Success for Field Medical Teams Read More »
By Paul Meade, Patient Engagement Lead It has become apparent that in order for a healthcare organization to succeed, they need to be able to provide their customers with customized care, on-demand answers, and personalized treatments. For decades, achieving this level of customization was an impossible feat, but fortunately, technological advances have changed this. With …
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is a key driver of adopting policies that are no longer seen as “feel-good” or just fair, but savvy mainstream business practices. As Gen Z takes its place in professional life …
New White Paper: Diversity, Equity, & Inclusion in KOL Identification Read More »
Brian Castle, VP of Marketing & Strategy, shares more DOL personas. https://www.youtube.com/watch?v=kNErxICmb1g
