Blog – KOLs

New White Paper on Diversity, Equity, & Inclusion

Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is a key driver of adopting policies that are no longer seen as “feel-good” or just fair, but savvy mainstream business practices. As Gen Z takes its place in professional life …

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Clear Points | Episode One: COVID-19

Episode One: COVID-19 A conversation featuring Paul Meade, founder of Clear Point Health and a faculty member at the UNC Gillings School of Public Health, and Mark Schoeman, CPH General Manager and Customer Experience Research Lead. Paul and Mark discuss discuss the implications of COVID-19 on industry interactions with key opinion leaders, creating a paradigm …

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The Importance of Putting a Human Eye on Data

Whether your company is looking to identify and profile KOLs in your therapeutic area, get to know your key stakeholders better, or find talented healthcare professionals for a speakers bureau, collecting the right data is an essential step to accomplishing your mission. As a research-first consulting company focused on thought leadership in medicine, our highly …

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Digital Insights: An Extension to KOL Research

By Brian Castle, Digital Insights Lead   Over the past few years, it’s become abundantly clear that healthcare organizations can no longer solely rely on engaging key opinion leaders to shape the therapeutic areas where they do business. New stakeholders have emerged, as life sciences firms must consider the impact made by other individuals, such …

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