By Paul Meade, Patient Engagement Lead In 2022, there are hundreds of thousands of healthcare companies in the United States alone. With this level of competition, it can be immensely difficult for organizations to differentiate themselves from the pack and establish a loyal customer base. My advice for businesses looking for ways to set themselves …
By Mark Schoeman, General Manager When you’re in the medical field, one of the key things you need to be thinking about is what your measurements and metrics are when it comes to the success of your organization. Are the products, services, and/or content that you’re creating valuable to others in the industry? How do …
Metrics That Determine Success for Field Medical Teams Read More »
By Paul Meade, Patient Engagement Lead It has become apparent that in order for a healthcare organization to succeed, they need to be able to provide their customers with customized care, on-demand answers, and personalized treatments. For decades, achieving this level of customization was an impossible feat, but fortunately, technological advances have changed this. With …
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is a key driver of adopting policies that are no longer seen as “feel-good” or just fair, but savvy mainstream business practices. As Gen Z takes its place in professional life …
New White Paper: Diversity, Equity, & Inclusion in KOL Identification Read More »
It seems nothing (and no one) in our modern world has escaped the changes brought on by a migration to the digital space. In the pharmaceutical and life sciences category, the key opinion leader (KOL) is no exception. Digital opinion leaders (DOLs) have taken an ever-growing role in shaping treatment and disease management discussions. COVID-19 …
Brian Castle, VP of Marketing & Strategy, shares more DOL personas. https://www.youtube.com/watch?v=kNErxICmb1g
By Paul Meade, Patient Engagement Lead Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While there are many tools that researchers, life sciences companies, and providers can use to document a person’s healthcare experience, patient journey mapping may be the most insightful. Let’s take a …
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs. https://www.youtube.com/watch?v=9v1R0XorFok
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
