It seems nothing (and no one) in our modern world has escaped the changes brought on by a migration to the digital space. In the pharmaceutical and life sciences category, the key opinion leader (KOL) is no exception. Digital opinion leaders (DOLs) have taken an ever-growing role in shaping treatment and disease management discussions. COVID-19 …
Technological and cultural forces are shifting the expectations that patients bring to their healthcare. Armed with the ever-growing availability of information (and misinformation) on the internet, patients are asking more questions and taking a more active role in their care. As a result, pharmaceutical companies must optimize how they listen to and engage with patients …
The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs treat. However, while the value of a speakers bureaus is clear, the practice has been, at times, misused. Industry players must be deliberate with a keen eye on compliance when leveraging this powerful …
March 30, 2021 (WASHINGTON, NC) Thought Leader Select, a North Carolina-based global leader in thought leadership research and insights for the life sciences industry, is proud to announce a new generation of executive leadership for its TLS Research Group. Brooke Haddock joins the company as Senior Director of Research, coming to us from Syneos Health, …
Haddock, Meade Tabbed to Lead New Era of TLS Research Excellence Read More »
By Brian Castle, Digital Insights Lead Influencers and micro-influencers both play a key role in medical innovation and communication. Let’s discuss the difficult task of identifying promising micro-influencers, and how important they can be for medical engagement with life sciences companies. Big or Small While most of us are familiar with the concept of an …
By Paul Meade, Patient Engagement Lead Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While there are many tools that researchers, life sciences companies, and providers can use to document a person’s healthcare experience, patient journey mapping may be the most insightful. Let’s take a …
By Paul Meade, Patient Engagement Lead Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement. In the past, many organizations would simply distribute a satisfaction survey and call it a day. Nowadays, we have vastly more effective tools for both measuring the patient experience and determining ways to increase …
By Paul Meade, Patient Engagement Lead Just a few years ago, it may have seemed an insurmountable barrier for life sciences companies to forge a direct relationship with patients. But today, we see changes in the ability to reach out to patients to capture insights into their journey through the healthcare system. Those companies that …
The Emerging Case for Patient Engagement in Life Science Companies Read More »
Whether your company is looking to identify and profile KOLs in your therapeutic area, get to know your key stakeholders better, or find talented healthcare professionals for a speakers bureau, collecting the right data is an essential step to accomplishing your mission. As a research-first consulting company focused on thought leadership in medicine, our highly …
By Brian Castle, Digital Insights Lead In the past few years, we’ve seen a massive uptick in digital influencer research within the medical industry. By identifying, profiling, understanding, and engaging with digital opinion leaders (DOLs) within a therapeutic area, organizations are able to tap into a wealth of innovation that will help them improve …
