Thought Leader Thursday: The Evolving KOL/MSL Engagement Model
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
Videos
Thought Leader Thursday: The 6 Personas of DOLs (Part 3)
Brian Castle, VP of Marketing & Strategy, shares more DOL personas. https://www.youtube.com/watch?v=kNErxICmb1g
Thought Leader Thursday: The 6 Personas of DOLs (Part 2)
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs. https://www.youtube.com/watch?v=9v1R0XorFok
Thought Leader Thursday: The 6 Personas of DOLs (Part 1)
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
Thought Leader Thursday: Human-Driven Approach to Social Media
Chief Operating Officer Kristen Smithwick is back with more advice for healthcare companies looking to improve their digital strategy. This week, we’re talking social media. https://www.youtube.com/watch?v=Qe5yp1qiafU
Thought Leader Thursday: Digital Strategy for Healthcare Companies
Chief Operating Officer Kristen Smithwick shares a few quick tips for healthcare companies looking to improve their digital engagement strategy. https://www.youtube.com/watch?v=YJxYDboJkGY
