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Focus on Micro-Influencers

By Brian Castle, Digital Insights Lead Influencers and micro-influencers both play a key role in medical innovation and communication. Let’s discuss the difficult task of

Mapping the Patient Journey

By Paul Meade, Patient Engagement Lead  Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While

The Importance of Patient Flow Mapping

By Paul Meade, Patient Engagement Lead  Healthcare providers and life sciences companies are increasingly looking for ways to improve patient engagement. In the past, many

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