KOL Beliefs & Preferences Mapping
Thought Leader Select researchers conduct customized qualitative surveys of KOLs to understand their individual beliefs about companies, their products, and practices, and as well as those of their competitors. These studies reveal not only relationship performance gaps with leaders in healthcare, but also provide a benchmark versus competitor performance. In addition, these analyses also reveal each KOL’s preferred engagement activities such as publishing vs. speaking, or research vs. treatment guidelines. The result is actionable intelligence that is used to guide marketing, medical science outreach and collaboration.