KOL Beliefs & Preferences Mapping
Thought Leader Select researchers conduct customized qualitative surveys of KOLs to understand their individual beliefs about companies, their products, and practices, and as well as those of their competitors. These studies reveal not only relationship performance gaps with leaders in healthcare, but also provide a benchmark versus competitor performance. In addition, these analyses also reveal each KOL’s preferred engagement activities such as publishing vs. speaking, or research vs. treatment guidelines. The result is actionable intelligence that is used to guide marketing, medical science outreach and collaboration.
By Mark Schoeman, General Manager When you’re in the medical field, one of the key things you need to be thinking about is what your
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is
Brian Castle, VP of Marketing & Strategy, shares more DOL personas. https://www.youtube.com/watch?v=kNErxICmb1g
VP of Marketing & Strategy, Brian Castle, is back with the second persona of DOLs. https://www.youtube.com/watch?v=9v1R0XorFok
Brian Castle, VP of Marketing & Strategy, kicks off our series on the 6 personas of DOLs.
Chief Operating Officer Kristen Smithwick is back with more advice for healthcare companies looking to improve their digital strategy. This week, we’re talking social media.
Chief Operating Officer Kristen Smithwick shares a few quick tips for healthcare companies looking to improve their digital engagement strategy. https://www.youtube.com/watch?v=YJxYDboJkGY