New White Paper: Diversity, Equity, & Inclusion in KOL Identification

Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is a key driver of adopting policies that are no longer seen as “feel-good” or just fair, but savvy mainstream business practices. As Gen Z takes its place in professional life and Millennials move further up corporate ladders into halls of power and decision-making, while at the same time Baby Boomers continue to exit the workforce en masse, the work environment is more diverse than ever before. By the end of this decade, the two younger generations will represent a majority of wage-earners over any lingering Boomers and Generation Xers, a much smaller population migrating through middle age…

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