White Paper: Patient Engagement

Technological and cultural forces are shifting the expectations that patients bring to their healthcare. Armed with the ever-growing availability of information (and misinformation) on the internet, patients are asking more questions and taking a more active role in their care.

As a result, pharmaceutical companies must optimize how they listen to and engage with patients to improve market share, profitability, and patient outcomes.

To read more, kindly provide your name & email to access the full white paper.

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Mapping the Patient Journey

By Paul Meade, Patient Engagement Lead  Mapping the Patient Journey A vital step to improving patient engagement is defining and understanding the patient journey. While

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