Digital Opinion Leader (DOL) Identification & Profiling

Over the last decade, digital opinion leaders (DOLs) have taken a critical role in shaping therapeutic spaces.  Life sciences companies know that DOLs can be experts that they understand to be traditional KOLs, but that they can also embody a variety of individual stakeholders in healthcare, including treating physicians, allied health professionals, medical researchers, patient advocates, and healthcare journalists.  Even more, these companies also understand that institutional stakeholders, such as hospitals, health systems, clinics, centers of excellence, medical societies, patient advocacy groups, and health plans can also play key roles in educating the public and promoting better health.

At Thought Leader Select, we bring together the human intelligence of our research professionals and the artificial intelligence of industry-leading social listening tools to provide a unique look at therapeutic areas and geographies. Our clients benefit from an approach that takes into account the variety of medical conversations by topic, where those conversations are happening online, in places like social media, forums, blogs, and websites, as well as who are the people, groups, and entities driving those conversations. We tailor our work to fit channel-specific strategies for scientific exchange, educational partnerships, and medical engagement. Most importantly, we help clients avoid data dumps and leverage carefully curated data sets for efficient engagement with DOLs.

Key Opinion Leader (KOL) Identification & Profiling

Since our launch in 2006, Thought Leader Select has been known as an industry leader in the core service area of KOL identification and profiling. Life sciences companies collaborate with medical experts from product development phases to post-launch scientific exchange, and they can count on Thought Leader Select to pair them with the right experts, at the right time, for the right reasons.  

Our bespoke methodologies capture the leaders in scientific activities ranging from clinical research to publishing and speaking, and our veteran research team carefully matches companies with KOLs according to their areas of expertise, interests, and the scope of their geographic impact.  Our methodologies are therapeutic area-agnostic, ensuring that we find the right experts, whether your needs lie in a large therapeutic area or rare disease. When medical affairs and brand teams need to know they are reaching out to KOLs with a diverse range of skills and deep therapeutic expertise for consulting, advisory boards, and more, they turn to Thought Leader Select.  

Institutional Provider Identification & Profiling

Thought Leader Select’s consultants work with industry clients to determine priorities for institutional outreach worldwide. The scope of our institutional profiling and segmentations includes integrated health systems, including hospital networks, accountable care organizations, physician practice groups, and payers, including pharmacy benefit managers, independent health plans, and benefits tied to integrated health systems. Our in-house research team combs multiple proprietary and subscription databases to analyze multiple attributes for enhanced targeting of medical initiatives, enabling companies to go where their expertise is needed most and enhance collaborations with providers and plans to make a positive impact on patient outcomes and quality of life.

Speaker Bureau Selection

Thought Leader Select assists clients in finding and retaining the most effective speakers in the healthcare community. Our consultants develop plans based on speaker bureau goals for specialty and geographic distribution, and our in-house research group conducts national searches based on rigorous processes to identify the most compelling speakers, providing experiential data for fair market value contracting. Thought Leader Select compiles speaker CVs and cross-references databases of sanctioning agencies to build rosters that meet both business and compliance demands.

KOL Alerts

Patient Journey/Decision Maps

Voice of patient research demands that healthcare providers understand the challenges and decision points that patients must face and mitigate, in order to improve their experience and keep them engaged.

Providers think of the patient journey as ongoing sequence of care events, where a patient must follow from their point of access into the health clinic or system, continuing toward diagnosis, care, and maintenance whenever applicable.  When the patient journey does have an actual end point, it’s usually via outpatient care or at-home follow-up. Since many of us require care for a variety of diseases and conditions in a lifetime, In reality, the patient journey is and engagement should be ongoing.

Patient journey and decision mapping at Clear Point Health addresses the complexities of patient decision-making—patient capacity for decision-making, provider interaction, insurance direction, family and community, and even social media influence—with a sophisticated, customizable strategic approach. In our work, we consider care pathways, longitudinal data, qualitative patient insights, and much more, as we help providers increase patient acquisition and retention.