dols

The Importance of Putting a Human Eye on Data

Whether your company is looking to identify and profile KOLs in your therapeutic area, get to know your key stakeholders better, or find talented healthcare professionals for a speakers bureau, collecting the right data is an essential step to accomplishing your mission. As a research-first consulting company focused on thought leadership in medicine, our highly …

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The Elastic Nature of Digital Opinion Leaders

By Brian Castle, Digital Insights Lead   In the past few years, we’ve seen a massive uptick in digital influencer research within the medical industry. By identifying, profiling, understanding, and engaging with digital opinion leaders (DOLs) within a therapeutic area, organizations are able to tap into a wealth of innovation that will help them improve …

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Digital Insights: An Extension to KOL Research

By Brian Castle, Digital Insights Lead   Over the past few years, it’s become abundantly clear that healthcare organizations can no longer solely rely on engaging key opinion leaders to shape the therapeutic areas where they do business. New stakeholders have emerged, as life sciences firms must consider the impact made by other individuals, such …

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Digital Insights: A Gold Rush For Medical Organizations

By Kristen Smithwick, Digital Insights Lead In the past few years, we’ve seen the rise of digital opinion leadership in the medical community. With more experts sharing their findings and professional opinions on social media and other digital avenues, many organizations are scrambling to collect and analyze this data in order to improve their offerings. …

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The Science of Selecting Promotional Speakers

What makes someone an influential promotional speaker? That’s the question that many businesses ask themselves and it’s not an easy one to answer. As part of our work at Thought Leader Select, I assist medical organizations in finding the right physicians and healthcare providers to speak in a variety of settings. Today, I’d like to …

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TLS Sister Company, Clear Point Health, Launches “CPH Digital”

Clear Point Health, a Research Triangle, NC-based research and consulting firm focused on optimizing the customer experience for healthcare and life science companies, announces the launch of CPH Digital, a service for understanding the digital landscape of thought leadership in healthcare. Founded in 2003, Clear Point Health — a sister company of TLS — delivers …

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