Debunking Subjective Methods of Key Opinion Leader Identification
Recent conferences and literature on effective key opinion leader engagement show that identifying and engaging thought leaders is only getting tougher. Federal and state regulations of payments made to KOLs by pharmaceutical companies (Sunshine Act) and institutional restrictions of industry-related KOL activities reinforce the importance of identifying and engaging KOLs through objective means. Older, subjective …
Debunking Subjective Methods of Key Opinion Leader Identification Read More »