medical professionals

The Secret to Sound KOL Research—It’s Not a Data Dump

Industry Insights from Brian Castle There are many ways that life science companies approach finding the right key opinion leaders in medicine to collaborate on next-generation treatments. Some have the privilege of retaining staff members with decades of experience, during which they get to know the top doctors in their therapeutic area or disease state.  …

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Use of Social Media in Healthcare

Trendspotting with Kristen Smithwick There’s been plenty of talk in recent months about the impact of social media on the future of healthcare. Many stakeholders are carving out their own space within the social media sphere, with customized strategies that fit their respective ambitions and external pressures, such as regulatory guidelines. Biopharmaceutical companies are beginning …

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The Future of Thought Leaders in Healthcare

Industry Insights from Paul Meade, M.Sc, MPH For decades, the pharmaceutical industry has had a good working relationship with the medical profession. Of course, pharmaceutical companies have always been dependent on physicians writing prescriptions for their products, and for pharmacists filling these prescriptions, so ultimately the patients could return to health. This has been a …

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