patients

Thought Leader Select Announces New Assessments of Key Opinion Leaders, Centers of Excellence in Women’s Health, Oncology

Company News Thought Leader Select is pleased to announce a pair of projects in support of a top 10 global biopharmaceutical company as it seeks to develop a portfolio of medicines in women’s health. For the assessments, Thought Leader Select will study key opinion leaders and medical centers of excellence in the treatment of cancers …

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Clinical Trial Ethics

Industry Insights from Paul Meade, M. Sc, MPH According to an article published in the Archives of Internal Medicine, Dr Joseph Ross claimed a study conducted by Parke-Davis, before it was acquired by Pfizer, using gabapentin (Neurontin), as the drug under investigation, appeared to be a “seeding” trial. And while the author states that seeding …

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The Future Integration of Long-Term Care by the Screenagers

Industry Insights from Paul Meade, M. Sc, MPH One word that optimally summarizes long-term care in the United States is fragmentation. Like a microcosm of the overall fragmented healthcare system in the U.S., long-term care suffers from similarly fragmented clinical care, living care, and financing. As the population ages and Baby Boomers retire and take …

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Power to the Patients: Takeaways from the "New Health Report"

Industry Insights from Paul Meade, M. Sc, MPH A recent report suggested that patients can have a significant influence on the success or failure of new drugs. The “New Health Report,” conducted by Richard Day Research and published by Quintiles, a large multinational contract research organization (CRO) to the pharmaceutical industry, surveyed executives from biopharmaceutical …

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Social Media Offers Pharma, Physicians Opportunities for Better Interaction with Consumers

In a recent Marketing: Health blog post at MediaPost, Kathy Thorbahn of Razorfish Health, a marketing/advertising/public relations firm focused on health care industries, makes a strong case for the pharmaceutical industry to fully embrace social media in its efforts to give balanced information for consumers to make good health decisions. While several companies are experimenting …

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