PCPs

Beyond the Specialist: The Growing Importance of Thought Leadership in Primary Care, Allied Health Professions

By Brian Castle and Kristen Smithwick When most people think about thought leaders in medicine, specialists in oncology, neurology, rheumatology and other therapeutic areas immediately come to mind.  However, with the proliferation of illnesses and conditions ranging from diabetes and obesity to asthma, gastrointestinal diseases and psychiatric disorders, key opinion leaders in primary care and …

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