social media

The Medical Science Liaison Society’s Samuel Dyer—The Thought Leader Select Interview, Part Two

Thought Leader Select is a company focused on driving industry collaborations among biopharmaceutical, medical device, and diagnostics companies with leading medical experts and centers of excellence, with the ultimate goals of these collaborations being two-fold in purpose:  better treatment options for patients and better outcomes for global public health.  As part of our company’s mission, …

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Thought Leader Select Announces Media Partnership with Marketing4Health

February 14, 2011 (CHAPEL HILL, NC)—Thought Leader Select, a Research Triangle, NC firm focused on collaborations between the biopharmaceutical industry and the medical community, announces the launch of a new media partnership with biopharmaceutical industry blog Marketing4Health. The research and consulting firm (Thought Leader Select) has signed on to become the blog’s exclusive sponsor, beginning …

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Use of Social Media in Healthcare

Trendspotting with Kristen Smithwick There’s been plenty of talk in recent months about the impact of social media on the future of healthcare. Many stakeholders are carving out their own space within the social media sphere, with customized strategies that fit their respective ambitions and external pressures, such as regulatory guidelines. Biopharmaceutical companies are beginning …

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Social Media Offers Pharma, Physicians Opportunities for Better Interaction with Consumers

In a recent Marketing: Health blog post at MediaPost, Kathy Thorbahn of Razorfish Health, a marketing/advertising/public relations firm focused on health care industries, makes a strong case for the pharmaceutical industry to fully embrace social media in its efforts to give balanced information for consumers to make good health decisions. While several companies are experimenting …

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