Thought Leader Thursday: The Evolving KOL/MSL Engagement Model
Mark Schoeman, General Manager at Clear Point Health talks about the ways in which the KOL/MSL engagement model is changing.
speakers
White Paper: Building Speakers Bureaus
The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs treat. However, while the value of a speakers bureaus is clear, the practice has been, at times, misused. Industry players must be deliberate with a keen eye on compliance when leveraging this powerful …
The Science of Selecting Promotional Speakers
What makes someone an influential promotional speaker? That’s the question that many businesses ask themselves and it’s not an easy one to answer. As part of our work at Thought Leader Select, I assist medical organizations in finding the right physicians and healthcare providers to speak in a variety of settings. Today, I’d like to …
