thought leaders

The Necessity of Quality Measures When Profiling Thought Leaders in Medicine

Industry Insights from Paul Meade, M.Sc., MPH There are several companies that claim to identify and profile key opinion leaders in healthcare, and they using an array of methodologies and techniques to arrive at defining the practitioners who drive a given therapeutic area or disease state. And yet, while all claim to have built a …

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The Secret to Sound KOL Research—It’s Not a Data Dump

Industry Insights from Brian Castle There are many ways that life science companies approach finding the right key opinion leaders in medicine to collaborate on next-generation treatments. Some have the privilege of retaining staff members with decades of experience, during which they get to know the top doctors in their therapeutic area or disease state.  …

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