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MSL Society’s Dyer Publishes New Book to Guide Burgeoning MSLs

By Brian Castle For the last couple of years, Thought Leader Select has been a proud partner of the Medical Science Liaison Society, a new non-profit purposed for lifting up the medical science liaison profession worldwide.  It’s a great organization, focused on two areas, networking and education, to provide a platform for MSLs to advance …

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Social Media Offers Pharma, Physicians Opportunities for Better Interaction with Consumers

In a recent Marketing: Health blog post at MediaPost, Kathy Thorbahn of Razorfish Health, a marketing/advertising/public relations firm focused on health care industries, makes a strong case for the pharmaceutical industry to fully embrace social media in its efforts to give balanced information for consumers to make good health decisions. While several companies are experimenting …

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