New press release out today from the offices of Thought Leader Select.
5/4/2010 (CHAPEL HILL, NC) Thought Leader Select, a North Carolina-based firm dedicated to delivering superior key opinion leader (KOL) management solutions to the biopharmaceutical industry, announces the completion of large speaker validation project for a top-20 US pharmaceutical company.
The pharmaceutical client contracted Thought Leader Select to validate the skills and experiences of a legion of health care professionals for the company’s speakers bureau. The firm asked Thought Leader Select to look at over 1,000 specialists, primary care physicians, nurses, pharmacists, and other important health care providers across several key dimensions, including: experience speaking within the medical community, clinical research involvement, publishing history, developing treatment guidelines, and active patient care.
Thought Leader Select’s validation process empowered the client with the knowledge that they were engaging experienced speakers with demonstrated experience in clinical practice, research, and speaking. The study’s findings also enabled the client company to determine fair market value (FMV) honoraria compensation for these health care providers.
“I thought it was only natural to ask Thought Leader Select to do this validation work for us,” stated the brand director for the client company. “They get so close to the data and have a real understanding of who these key opinion leaders are and why they are so important. Their methodology is so solid—it’s good, objective data that helps us match up the right health care professionals with the right development needs for our company and the patients we serve.”
“We take great pride in the fact that this type of work really helps the industry with transparency and fairness issues—our clients can use this data to promote ethical utilization of KOLs throughout the development process for new medicines, based on the objective, validated data we provide,” stated Dr. Maher Noureddine, chief scientific officer at Thought Leader Select.
About Thought Leader Select
Thought Leader Select is a specialty firm focused on providing solutions—research, technology tools and focused advice/consulting—for more effective KOL engagement and deployment in the healthcare industry. Thought Leader Select’s groundbreaking work bridges the areas of research, communications and technology. With more than 70 years of combined experience working in and with the pharmaceutical industry, Thought Leader Select is addressing needs for better engagement and more sophisticated deployment of KOLs during drug development and the life cycle of the brand.
Media Contact:
Brian Castle
Director of Global Marketing and Client Relations
919-360-9690
bcastle@thoughtleaderselect.com
