June 13, 2013 (CHAPEL HILL, NC) Thought Leader Select, a Chapel Hill, NC-based consulting firm serving the biopharmaceutical, medical device, and diagnostics industries, announces the commencement of a medical strategy engagement in gastroenterology with a leading U.S. biopharmaceutical company.
The company, a global leader in drug development for products aiding patients in recovery from a variety of gastrointestinal surgeries, approached Thought Leader Select for support with planned initiatives with key opinion leaders and centers of excellence in the field.
Thought Leader Select is identifying and profiling thought leaders in colorectal and general surgery across the United States. The in-house research group at Thought Leader Select is applying its objective, validated methodology to assess the skills and experiences, as well as the clinical and research interests, of KOLs specializing in surgery of the colon, rectum, and bowels.
Known for the versatility of applications for its in-house research, Thought Leader Select’s advisory team will also plan engagement strategies to optimize the talents and contributions that the key opinion leaders will bring to several initiatives for the client company, including late-stage clinical trial work, as well as publication and speaking opportunities. The KOLs will also work on issues within appropriate regulatory bodies, as well as patient advocacy and awareness, and treatment guidelines involvement.
In addition to its work with key opinion leaders, Thought Leader Select’s research group is assessing the dynamic world of centers of excellence in gastroenterological surgery across the country. Centers of excellence include leading medical centers, teaching hospitals, clinics, and foundations focused in the specialty treatment of a particular disease or therapeutic area. Assessment areas for centers of excellence include basic and clinical research, treatment guidelines, publications in scientific journals, and medical education conferences.
Throughout the remainder of the engagement, Thought Leader Select’s consulting team will provide strategic guidance, tactical recommendations for strengthening key opinion leader relationships in the GI treatment community, and a suite of tools to promote collaborative work with KOLs and centers of excellence. Among these tools are Thought Leader Select’s exclusive Thought Leader Impact maps, which show layers of validated social collaboration among the physicians in areas such as clinical trial work, publishing, and presentations, as well as the company’s exclusive engagement plans, which offer recommendations for working with medical professionals in their preferred areas of achievement. Thought Leader Impact maps focus on building KOL teams for collaboration, while the engagement plans focus on working with medical experts at the individual level.
“We’re honored to have earned this opportunity to help our client company with outreach and collaboration strategies to promote better treatment alternatives for patients recovering from GI surgeries,” stated Neil Mellor, Thought Leader Select’s global business development consultant. “With regard to our work, they have chosen wisely among our offerings. Pairing centers of excellence work along with the key opinion leader work will enable them to see the treatment space in GI more holistically, fueling better collaborations with individual KOLs, teams of thought leaders, and, most importantly, driving better treatment options across entire centers.”
About Thought Leader Select
Thought Leader Select is a Chapel Hill, NC-based private consulting firm serving the biopharmaceutical, medical device, and diagnostics industries with strategies, in-house research, and a suite of engagement tools and support for collaborating with and reaching out to key opinion leaders and centers of excellence in medicine.
Thought Leader Select has supported companies as they develop effective treatments to promote better patient and public health across more than 18 therapeutic areas and 50 diseases and conditions. Thought Leader Select’s customized work strengthens medical marketing initiatives, medical affairs outreach, and payer marketing strategies to support market access, pricing, and reimbursement issues.
Brian Castle, Director of Global Marketing and Client Relations