White Papers

New White Paper: Diversity, Equity, & Inclusion in KOL Identification
October 13, 2021
Diversity, equity, and inclusion practices are sweeping the business world, particularly in diverse countries like the United States. Generational turnover in the US workforce is

New White Paper on Digital Opinion Leaders
September 17, 2021
It seems nothing (and no one) in our modern world has escaped the changes brought on by a migration to the digital space. In the

White Paper: Optimizing Patient Engagement for Pharma
August 10, 2021
Technological and cultural forces are shifting the expectations that patients bring to their healthcare. Armed with the ever-growing availability of information (and misinformation) on the

White Paper: Building Speakers Bureaus
May 22, 2021
The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs