The pharmaceutical industry has long used speakers bureaus and their associated meetings and events to educate healthcare providers (HCPs) about drug therapies and the diseases those drugs treat. However, while the value of a speakers bureaus is clear, the practice has been, at times, misused. Industry players must be deliberate with a keen eye on compliance when leveraging this powerful to build their brands . . .
Understanding Customer Beliefs and Preferences
By Paul Meade, Patient Engagement Lead In 2022, there are hundreds of thousands of healthcare companies in the United States alone. With this level of
