Medical Affairs Optimization
MSL KOL Assessment
Medical science liaisons (MSLs) are often lead organizational initiatives for outreach to and collaboration with key opinion leaders in the medical community.
Through engagement effectiveness assessments delivered by our Clear Point Health Division, Thought Leader Select provides ongoing monitoring of the MSL/KOL continuum, as MSLs move along a path from company representative to trusted partner of health care professionals. Leaders are able to assess levels of effectiveness through insights gleaned directly from KOLs, take appropriate measures to improve relationships at individual and company level and gauge improvement over time.
Belief Maps
Researchers in our Clear Point Health Division conduct customized qualitative surveys of KOLs to understand their individual beliefs about companies, their products, and practices, and as well as those of their competitors. These studies reveal not only relationship performance gaps with leaders in healthcare but also provide a benchmark versus competitor performance. In addition, these analyses also reveal each KOL’s preferred engagement activities such as publishing vs. speaking, or research vs. treatment guidelines. The result is actionable intelligence that is used to guide marketing, medical science outreach, and collaboration.
